Marketing built for
Fractional Head of Marketing · Cape Town
I work with ambitious organisations that need director-level marketing without a full-time hire. A decade behind a camera. A decade leading senior marketing roles.
Based in Cape Town, working globally.
Based in Cape Town. Working with organisations across Africa and beyond. Available for fractional engagements, project work, and strategic retainers.
01
Clarify what you do, who it's for, and why it matters. The foundation everything else sits on, and the thing most operators get wrong before they spend a cent on marketing.
02
Your website is usually the first real impression. I make sure it earns the trust your experience deserves, then converts that trust into enquiries, bookings, and leads.
03
Content strategy, SEO architecture, and editorial frameworks that build domain authority and drive qualified traffic. Assets that keep working long after they're published.
04
A decade behind the camera informs everything here. Strategy, scripting, and production direction for brands ready to show up on camera, built around your voice, not a template.
Want the full breakdown? Retainer tiers and how engagements actually work.
See servicesIOA — Business Intelligence (B2B)
A technically solid but dry corporate website was losing visitors before they had a chance to engage. Complete repositioning, messaging overhaul, UX improvements, and a targeted content strategy turned it around, with a significant lift in time on site and qualified leads alongside the drop.
Zest Fitness — Consumer & Commercial
Heavy reliance on a single major client was a real revenue risk. New positioning, partnership development including WP Rugby and the Stormers, and systematic lead generation across segments moved the book from single-client dependency to a stable, healthy split.
Fintech, crypto & Specialist B2B
Built and led content engines producing over 200 high-quality articles across regulated industries. The work established domain authority, improved organic rankings, and created assets that continued generating leads long after publication. Proof that disciplined content strategy works across sectors.
Fy Fan — Sustainable Streetwear
Conceived and built an independent sustainable streetwear brand from the ground up. Made to order, organic and recycled materials, sold internationally across the EU, UK, and USA. Proof that the thinking I bring to clients is the same thinking I put to work for myself.
Be seen. Be understood. Be chosen.
The channels keep multiplying. The job hasn't changed.
"He rebuilt our positioning and cut our website bounce rate significantly, while qualified leads went up."
From the CEO of In On Africa, where Robert has led marketing for the past three years.
Jonathan Mundell, CEO, In On Africa (IOA)
"Robert consistently looked beyond marketing execution to the bigger business picture. He challenged assumptions, strengthened our positioning, and helped build a stronger brand."
From the Managing Director he worked under for a decade at Zest Fitness. Proof that the judgment goes beyond channels and campaigns, into the business decisions that make a marketing function actually work.
Paul Beugelink, Managing Director, Zest Fitness
"His command of language and his proficiency in communicating complex concepts in a clear and engaging manner set him apart as a highly adept copywriter."
Written by the manager who oversaw a year and a half of his work in crypto and Web3 marketing. Not just good writing, but writing that makes hard ideas land.
Taylor McArthur, Performance Marketing Manager, Outsmart Labs
"Robert's interest in crypto trading within the marketing space is impressive, and he elevated our service offering for our clients."
He didn't just write for a niche industry. He understood it well enough to make the agency's offering stronger.
Rosa Scharf, Partner, Digital Fox
"He is an extremely talented cameraman with a great flair for composition."
The eye for a story, the one that now shapes how he builds a brand's positioning, started here.
Emily Wallington, Producer, WildEarth Media
Before I was a marketer, I spent a decade behind a camera. Wildlife. Reality TV. Feature films. I worked at WildEarth Media, shot across Africa, and earned a ZAFAA Global Awards nomination for my cinematography. I have stood in the bushveld at sunrise, smelled the Africa that most people only see in documentaries. I hold a PADI Rescue Diver cert and an RYA Day Skipper qualification. I paddle out to surf regularly, not for the waves, but for the quiet.
I spent a decade leading consumer and commercial marketing at Zest Fitness, including a partnership with WP Rugby and the Stormers, diversifying a client portfolio from single-client dependency to a balanced book. Then three years as Head of Marketing at IOA, one of Africa's leading business intelligence firms, building B2B systems and cutting bounce rates by 69%.
My film production background now feeds directly into how I build video content strategies for brands ready to use it properly.
I want to work for brands that are creating change.
If your work allows people to have a more complete experience of this continent, ocean, or planet that is where I want to be.
If you're trying to figure out whether your marketing is working as hard as it should, or whether a fractional arrangement makes sense for where you're at, reach out. A conversation costs nothing and I'll tell you honestly whether I think I can help.