Fractional Head of Marketing for ambitious organisations that need director-level thinking without a full-time hire. Typically 1 to 3 days a week. Based in Cape Town, working globally.
You get director-level marketing strategy and execution without the director-level overhead. Every engagement starts with a no-obligation 30-minute call to see if we're a fit. Retainers run month-to-month, so you're never locked in.
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~1 day / week
Best for early-stage organisations, small operators, and startups.
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~2 days / week
Best for established operators and growing organisations.
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~3 days / week
Best for scaling or transformation phases.
A deep-dive audit of your current marketing with a prioritised action plan. Delivered in 2 to 3 weeks. Most clients convert to a retainer after this.
Clear messaging framework, sitemap recommendations, and a content strategy built around your actual audience. Not a template.
A focused 2-hour session with a written summary and actionable next steps. No ongoing commitment. Good if you just need clarity.
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No pitch. We talk about what you're trying to solve and whether I can actually help.
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If it's a fit, I send a simple proposal with scope, deliverables, and pricing. No jargon.
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Brief me on your business, customers, and goals. One week to get properly up to speed.
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Month-to-month retainers. You can pause or stop anytime with 30 days' notice. No lock-in.
A freelancer executes specific tasks. A fractional Head of Marketing owns the strategy, the roadmap, and the outcomes. You get director-level thinking without the director-level salary.
Yes. I'm based in Cape Town but work remotely with clients across Africa, Europe, and North America. Calls happen during reasonable hours in your timezone.
Absolutely. Many clients begin with an audit or strategy session and convert to a retainer once they see how it works. There's no pressure either way.
Retainers are based on a weekly average. Some months need more, some need less. We check in quarterly to adjust scope if it's drifting significantly.
Strategy, scripting, and production direction. I don't show up with a camera (though I can), I help you figure out what to say, how to say it, and make sure it gets made properly.
Book a 30-minute discovery call and we'll figure it out together. No obligation, no pitch. Just an honest conversation about whether I can help.